日本語
ENGLISHActivities Report for FY2020
１ Projects on export promotion
(１) Prefectural product events and business meetings
① Thailand
a. Sales Promotion
Below are the promotion events that were held in order to expand exports for prefectural products.
| Dates | Details |
| July 31st to September 27th 2020 | In-store promotion of Fukushima’s peaches |
| October 2nd to November 28th 2020 | In-store promotion of Fukushima’s pears |
| November 13th 2020 to January 17th 2021 | In-store promotion of Fukushima’s apples |
| January 23rd to February 27th 2021 | In-store promotion of Fukushima’s Partially-dried Japanese persimmons |
② Malaysia
a. Sales Promotion
Below are promotion events that were held in order to expand exports for prefectural products.
| Dates | Details |
| July 18th to August 9th 2020 | In-store promotion of Fukushima’s pre-washed rice |
| August 10th to September 1st 2020 | In-store promotion of Fukushima’s pre-washed rice |
i. Business Meetings
In order to expand sales channels for prefectural rice in Malaysia, a business meeting was held with Pan Pacific International, who are going to open 2 new DONDONDONKI stores.
③Indonesia
a. Sales Promotion
Below are promotion events that were held in order to expand exports for prefectural products.
| Dates | Details |
| August 1st to September 6th 2020 | In-store promotion of Fukushima’s peaches |
④Cambodia
a. Sales Promotion
Below are promotion events that were held in order to expand exports for prefectural products.
| Dates | Details |
| August 17th to August 25th 2020 | In-store promotion of Fukushima’s peaches |
⑤Singapore
a. Sales Promotion
Below are promotion events that were held in order to expand exports for prefectural agricultural products.
| Dates | Details |
| August20th to September 25th 2020 | In-store promotion for Fukushima’s peaches |
| September 10th 2020 to January 21st2021 | In-store promotion of Fukushima’s pears |
| September 24th to October 26th 2020 | In-store promotion of Fukushima’s grapes |
| January 23rd to February 16th 2021 | In-store promotion of Fukushima’s Partially-dried Japanese persimmons |
⑥ Vietnam
a. Exhibited at “Meet Japan 2020”, a reception aimed towards government agencies.
| Date | November 25th 2020 |
| Location | Hanoi City, Vietnam |
| Details | We took part in a regional cooperation event and showcased prefectural sake with the goal of promoting exchange with Vietnam and other provinces. |
| Participants | 788 |
i. Held the “Local Attractions Project” at the Consulate General
| Date | January 29th 2021 |
| Location | Consulate General of Japan in Ho Chi Minh City, Vietnam |
| Details | Fukushima, Yamanashi, and Oita paired up to raise awareness of Japan’s food and tourism industry, and held an event with the media and influencers to promote prefectural sake. There was a business meeting held a few days later. |
| Participants | 58 |
⑦ Hong Kong, Taiwan
a. Sales Promotion through Ecommerce
| Dates | December 14th 2020 to February 28th 2021 |
| Details | We held a free-shipping campaign at the“Ippin Mall”, an ecommerce store in order to expand sales channels for prefectural sake. |
⑧ America
a. Hosted a Webinar
| Dates | First Webinar May 6th 2020 Second Webinar May 28th 2020 Third Webinar June 18th 2020 |
| Details | Due to COVID-19, a number of businesses closed, forcing people to quarantine and work from home which started around March. We held a free sake seminar with New York as the main target. The themes differed each webinar, and we invited a sake sommelier to speak about interesting, fun ways to drink sake. The goal was to promote and expand Fukushima sake. |
| Participants | First Webinar 108 Second Webinar 100 Third Webinar 106 |
i. Campaigns
| Dates | （１）Restaurant Campaign (New York and San Francisco) October 1st 2020 to January 31st 2021 （２）Retailer Campaign (New York and San Francisco) November 1st 2020 to February 28th 2021 （３）Online Store Campaign (New York and San Francisco) November 1st 2020 to February 28th 2021 |
| Details | We held a campaign in order to expand sales channels and raise awareness of “Fukushima sake”, which has won the most gold medals for 7 consecutive years at the Annual Japan Sake Awards. |
⑨UAE
a. Frozen Partially-dried Japanese persimmons Test
For the purpose of expanding sales channels for “Partially-dried Japanese persimmons”, a specialty of Fukushima, tests were performed to check the quality and inspect the products when they were thawed after being frozen.
i. Review of Prefectural Products
| Dates | End of January to February 2021 |
| Details | We conducted a review for processed peaches and Partially-dried Japanese persimmons at restaurants in Dubai. |
⑩ Other
a. Domestic Exhibition
| Dates | March 9th 2021to March 12th 2021 |
| Details | We participated in Japan’s largest international food & beverage exhibition “FOODEX JAPAN 2021”in order to develop and expand sales channels for prefectural products. |
(２) Business Support Projects
① Financial Aid for Overseas Market Development
a. Overseas Business Meetings and other activities
Support for members who went abroad to participate in sales promotion activities as well as overseas business meetings.
Number of cases: 0 (Maximum of 75,000 yen per case）
i. Trade shows and exhibitions
Subsidies were provided to members with no track record to participate in overseas exhibitions that delt with exporting.
Number of cases:1（Maximum of 50,000 yen per case）
u. Acquisition of certification, support for compliance with laws and regulations.
Subsidies were provided to members who are working to obtain certifications and accreditations necessary to develop overseas markets and to comply with the laws and regulations of target countries and regions.
Number of cases:3（Maximum of 100,000 yen per case）
(３) Organization of Trade Promotion System
We assigned a specialist called “Overseas Market Development Manager” to coordinate with trading companies and hold business meetings in order to organize the prefecture’s trade promotion system.
(４) Strengthening overseas market development of prefectural products
We assigned temporary staff and looked at export surveys in cooperation with JETRO, holding several seminars on export strategies.
We also hired a temporary staff member who is fluent in English, in order to provide help with expanding sake, prefectural products, and more.
２ Developing Human ResourcesInformation collection and provision services
(１) Collecting and providing information on overseas economics
We provided information on exhibition events, trade systems of various countries, and prefectural products obtained by JETRO Fukushima and other economic organizations, to our members through emails and our website.
(２)Seminars and Other Projects
The First Seminar (Online)
| Dates | June 30th 2020 |
| Topic | Global Food Trends 2017-2019: Deciphering the world’s major trends |
| Details |
Lecturer：Innova Market Insights From the standpoint of the general manager of a leading global food research company in Japan, he gave a lecture on the development of products that can be sold overseas and the cultivation of sales channels based on the latest global food trends. |
| Participants | 25 |
The Second Seminar
| Date | August 25th 2020 |
| Details | Supplementary lectures for the first seminar |
| Participants | 9 |
The Third Seminar
| Date | November 13th 2020 |
| Topic | Seminar for creating product promotional videos |
| Details | Lecturer：KM International Trading ＆ Consulting Representative: NAKA Masahiro Content：Participants listed to a lecture on how to create product promotional videos they can use in business meetings, as well as learn about tips and tricks for business meetings. |
| Participants | 25 |
(３)Translation Service
Companies that used it: 6
We provided translation services to support businesses that are preparing to export after COVID-19 has calmed down.
【Reference】Co-sponsored and supported projects
| ○August 28th | JETRO Fukushima “Trade Practice Course Basics Edition” |
| ○ October 7th | JETRO Fukushima “Food Export Negotiation Skills Seminar” |
| ○ November 11th and 12th | JETRO Fukushima “Individual Consultation for Food Exports” |
| ○ November 24th | JETRO Fukushima “Trade Practice Course Basics Edition” |
| ○ February 17th | JETRO Fukushima “Trade Practice Course Implementation Edition” |
| ○ March 5th | JETRO “Export of sake and other fermented foods to the U.S. West Coast” |
| ○ Middle of February to the beginning of March | JETRO Fukushima “Individual business meeting with buyers of sake and other fermented foods for the U.S. West Coast” |