1 Projects on export promotion

(1) Prefectural product events and business meetings

① Thailand
a. Sales Promotion

We carried out In-store promotion and sales campaign of Fukushima’s peaches, pears, apples and Partially-dried Japanese persimmons by placing sales demonstrators. Also, we sold them on e-commerce and advertised them on SNS.

② Malaysia
a. Sales Promotion

We exported Fukushima’s Wagyu to Malaysia for the first time and carried out sales promotion at retail stores and restaurants. Tasting sales of Fukushima’s peaches was also held at importer’s directly managed store by placing sales demonstrators.

③ Indonesia
a. Sales Promotion

We carried out In-store promotion of Fukushima’s peaches by placing sales demonstrators and also advertised them on SNS.

④ Cambodia
a. Sales Promotion

We carried out In-store promotion of Fukushima’s peaches by placing sales demonstrators and also advertised them on SNS.

⑤ Singapore
a. Sales Promotion

We carried out In-store promotion and sales campaign of Fukushima’s peaches, pears and Partially-dried Japanese persimmons by placing sales demonstrators. Also, we sold them on e-commerce and advertised them on SNS.

⑥ America
a. “Unshakable Friendship: Remembrance of 3.11 Reception”

i. Emperor’s birthday reception

u. Social media promotion

We posted information of Fukushima’s sake on Instagram.

⑦ Germany
a. Emperor’s birthday reception

⑧ Other
a. Export support initiative of processed foods

We supported Fukushima’s food manufactures to promote export by placing overseas sales agents because going abroad for business purpose was really difficult due to COVID-19 pandemic.

(2) Business Support Projects

①Overseas Market Development Subsidies
a. Overseas Business Meetings and other activities
・Overseas travel expenses

We subsidize the members who go abroad to have a business negotiation or conduct sales activities.
Number of actual subsidies: 0 (Subsidy upper limit 80,000 yen per case)

・COVID-19 special allowance

We subsidize costs of required tests such as PCR and costs of issuing a negative COVID-19 test result for overseas business travel.
Number of actual subsidies: 0 (Subsidy upper limit 20,000 yen per case)

b. Overseas test marketing

We subsidized costs of survey for product development and advertising costs which had been spent to conduct overseas product research.
Number of subsidies: 3 (Subsidy upper limit 50,000 yen per case)

c. Preparation for export (ex. create a web site)

We subsidized costs of making an electronic catalog to participate in overseas online exhibitions.
Number of subsidies: 1 (Subsidy upper limit 50,000 yen per case)

d. Participation in overseas exhibitions, trade fairs and business meetings, including online ones

We subsidized costs relevant to overseas or online exhibitions, trade fairs and business meeting.
Number of subsidies: 2 (Subsidy upper limit 100,000 yen per case)

e. Acquisition of international certification

We subsidize costs of acquisition and renewal of international certifications which are helpful to differentiate Fukushima’s products from other countries’ origins.
Number of actual subsidies: 0(Subsidy upper limit 100,000 yen per case)

f. Compliance with laws and regulations required by importing countries

We subsidized costs of complying with the laws and regulations required by　importing countries.
Number of subsidies: 3(Subsidy upper limit 100,000 yen per case)

g. Foreign patent application

We subsidize costs of applying foreign patent about Intellectual Property Rights.
Number of actual subsidies: 0(Subsidy upper limit 100,000 yen per case)

(3) Organization of Trade Promotion System

We assigned a specialist called “Overseas Market Development Manager” to coordinate with trading companies and hold business meetings in order to organize the prefecture’s trade promotion system.

2 Strengthening overseas market development of prefectural products

We continued to assign temporary staff and conducted export survey. Also, we cooperated with JETRO and held several seminars on export strategies for market development.
We also hired a temporary staff member who is fluent in English for support to promote and export prefectural products such as Japanese sake which represent Fukushima.

3 Developing Human Resources, Information collection and provision services

(1) Collecting and providing information on overseas economics

We provided information on exhibition events, trade control systems of various countries, and information on import restrictions on prefectural products obtained by JETRO Fukushima and other economic organizations, to our members through email and our website.

(2) Seminars and Other Projects

The First Seminar (Online)

The Second Seminar (3 times in total)

(3)Translation Service

Companies that used it :12

We provided translation services to support businesses that are preparing to export after COVID-19 has calmed down.

【Reference】Co-sponsored and supported projects