日本語
ENGLISHActivities Report for FY2019
- Projects on export promotion
(1)Prefectural product events as well as business meetings
①Thailand
a. Inviting Buyers to Fukushima Prefecture
| Date | Wednesday July 3rd to Thursday July 4th 2019 |
| Venue | Orchards and Fruit Sorting Areas in Fukushima Prefecture |
| Details | We invited Japanese Mass Marketers as well as Importers to inspect orchards and fruit sorting areas within Fukushima Prefecture. |
i. Vice governor Ide during the in-store promotion of Fukushima’s Peaches
| Date | Wednesday August 28th 2019 |
| Venue | DON DON DONKI Thonglor Store |
| Details | Vice governor Ide conducted a promotion event at Don Quijote’s overseas mass-market store in Bangkok to expand exports and promote the excellent quality and savory flavor of Fukushima’s peaches. |
u. Emperor’s birthday reception
| Date | Thursday February 20th 2020 |
| Venue | Athens Hotel (Bangkok) |
| Details | We served the prefectures dried persimmons and processed foods, promoting its excellent taste and quality at the Emperor’s birthday reception held by the Japanese Embassy in Thailand. |
② Malaysia
a. Inviting Buyers to Fukushima Prefecture
| Date | Monday July 22nd to Tuesday July 23rd 2019 |
| Venue | Orchards and Fruit Sorting Areas in Fukushima Prefecture |
| Details | In cooperation with JETRO Fukushima, we invited local importers as well as domestic exporters to inspect orchards and fruit sorting areas within Fukushima Prefecture. |
i. In-store promotion of Fukushima’s peaches
| Date | Saturday August 10th to Sunday August 11th 2019 |
| Venue | Aeon Mid-Valley
Jaya Grocer Garden |
| Details | We held an in-store promotion event at mass-marketers in Kuala Lumpur to expand exports, and promote the excellent quality and savory flavor of Fukushima’s peaches. In addition to this, we held promotion events at 5 different stores over 4 weeks, mainly on weekends. |
③Indonesia
a. Inviting Buyers to Fukushima Prefecture
| Date | Monday July 1st to Thursday July 4th 2019 |
| Venue | Orchards and Fruit Sorting Areas in Fukushima Prefecture |
| Details | We invited local importers to observe various orchards and fruit sorting areas in order to increase export quantity and promote the safety of prefectural agricultural products. |
i. In-store promotion of Fukushima Peaches
| Date | Sunday August 25th 2019 |
| Venue | AEON Mall (Jakarta) |
| Details | We held an in-store promotion event in order to expand exports and promote the excellent quality and savory flavor of Fukushima’s peaches. |
u. Emperor’s birthday reception
| Date | Thursday February 18th 2020 |
| Venue | Hotel Mulia (Jakarta) |
| Details | We served the prefectures dried persimmons, promoting its excellent taste and quality at the Emperor’s birthday reception held by the Japanese Embassy in Indonesia. |
④Cambodia
a. In-store promotion of Fukushima Peaches
| Date | Saturday August 17th to Sunday August 18th 2019 |
| Venue | AEON Mall Phnom Penh |
| Details | We conducted an in-store promotion, the very first in Cambodia, where we began importing peaches from Fukushima last year. In addition, we held weekend promotions through the second week of September to increase exports. |
⑤Hong Kong
a. Exhibition at “Pro Wine Asia”, a Wine and Spirits Trade Fair
| Date | Tuesday May 5th to Friday May 10th 2019 |
| Venue | Hong Kong Convention & Exhibition Center |
| Details | We set up a tasting booth with 30 different kinds of sake from 10 breweries in Fukushima, as well as a variety of processed foods, aiming to promote “Fukushima’s Sake”. |
⑥ Taiwan
a. Free Shipping campaign at the e-commerce site Ippin Mall
| Date | Monday July 22nd 2019 to Thursday March 25th 2020 |
| Details | We held a free shipping campaign at “Ippin Mall”, an e-commerce site where customers can buy Fukushima sake, in order to commemorate Fukushima Airport Charter Flights to Taiwan |
⑦ America
a. JOY OF SAKE（Exhibition at Tasting Event）
| Date | Friday June 21st 2019 |
| Venue | Metropolitan Pavilion（New York） |
| Details | This was the very first “Fukushima Booth” we exhibited, introducing 29 brands of prefectural sake from 15 breweries and prefectural food products. |
i. New York Joint Trading Co. Japanese Food Restaurant Expo Exhibition
| Date | Saturday September 21st 2019 |
| Venue | Metropolitan Pavilion（New York） |
| Details | We participated in a business meeting for restaurants and other organizations arranged by New York Joint Trading Co. in the United States of America, the largest export destination for prefectural sake, to improve expansion upon Fukushima’s sake, which is highly regarded in Japan and abroad. |
u. Fukushima Sake Week Event
| Date | Monday December 2nd to Sunday December 8th 2019 |
| Venue | Local restaurants （New York） |
| Details | We held a Fukushima sake tasting event at 10 local restaurants to increase name recognition and consumption. |
⑧UAE
a. Exhibition at Gulfood
| Date | Friday February 14th to Wednesday February 19th 2020 |
| Venue | Dubai World Trade Centre |
| Details | We exhibited at Gulfood, the largest food exhibition in the middle east, to promote persimmons in an effort to improve sales. |
(2)Business Support Projects
①Financial Aid for Overseas Market Development
a. Overseas Business Meetings and other activities
Support for members who went abroad to participate in sales promotion activities as well as overseas business meetings.
Number of cases: 22（Maximum of 75,000 yen per case）
i. Trade shows and exhibitions
Number of cases:1（Maximum of 50,000 yen per case）
u. Acquisition of certification. Compliance with laws and regulations etc.
Subsidies were provided to members who are working to obtain certifications and accreditations necessary to develop overseas markets and to comply with the laws and regulations of target countries and regions.
Number of cases:1（Maximum of 100,000 yen per case）
(3)Organization of Trade Promotion System
We assigned a specialist called “Overseas Market Development Manager” to coordinate with trading companies and hold business meetings in order to organize the prefecture’s trade promotion system.
(4)Strengthening overseas market development of prefectural products
We assigned temporary staff and looked at export surveys in cooperation with JETRO, holding several seminars on export strategies.
２ Developing Human Resources, disseminating information
(1)Disseminating information on overseas economics
We provided information on exhibition events, trade systems of various countries, and prefectural products obtained by JETRO Fukushima and other economic organizations, to our members through emails and our website.
(2)Seminars
①Overseas Business Seminar
| Date | Wednesday May 15th 2019 14:30〜15:30 |
| Venue | Corasse Fukushima 4th Floor Conference Room 401 |
| Participants | 81 |
| Details | Topic：Overseas Market and Development of Processed Foods: Practices and Key Points
Lecturer：Mr. Akikazu, Director of Processed food and Liquor Support Division, Agriculture, Forestry and Fisheries/Food Department, JETRO.
Subject matter: Mr. Akikazu lectured about how to deal with the expansion of exports, including export initiatives as well as evaluation of domestic process foods overseas. |
②Export Strategy Seminar
| Date | Friday July 12th 2019 13:30〜16:00 |
| Venue | Southeastern Wholesale Center Cooperative Association 7th Conference Room (Koriyama City) |
| Participants | 42 |
| Details | Topic：”New Global Food Trends”
Lecturer：Innova Market Insights Co. “Japan Country” Manager Tanaka Ryousuke Subject Matter：Mr. Tanaka spoke about the development of products that can be sold overseas, and the improvement of sales channels based on the latest global food research trends, from the perspective of the head of a leading global food research company in Japan. |
【Reference】 Achievements of Joint Sponsorships and Support Programs
〇6/6～7/4 JETRO Fukushima “Trade Practice Course Basics Edition 2019” Total of 5 times
〇6/7 JETRO Fukushima “1st JETRO Fukushima International Business Seminar”
〇6/10 Fukushima Prefecture “Fukushima Restoration Seminar”
〇7/11 Toho Bank “8th Toho Overseas Business Support Seminar”
〇7/30 JETRO Fukushima “2nd JETRO Fukushima International Business Seminar”
〇9/18～9/25 JETRO Fukushima “Trade Practice Course Implementation Edition”
〇9/19 JETRO Fukushima “3rd JETRO Fukushima International Business Seminar”